Created in 2022, Cruel stood out for being one of the pioneering brands to bring the classic baggy jeans back to Brazil.
In addition to all the exclusivity of the pieces, Cruel stands out for the exceptional quality of its products.
Each piece is carefully designed and crafted to meet the highest quality standards in the world.
Our raw material is selected rigorously. Perfect modeling and finishes guarantee a final product that
stands out not only for its beauty, but also for its resistance and durability.
The world is cruel!
